Sales PerformanceLeadershipOrganizational Coaching

Turn pressure into performance.

Results driven performance coaching for Sales Agents, Sales Leaders and Organizations looking to strengthen execution, increase sales and stick rate, and lead with clarity.

Agents sell better

Leaders lead better

Organizations perform better

Terika Haynes, founder of AEP Performance Coaching & Consulting

About

Terika Haynes

Developing people. Elevating performance. Leading with purpose.

If there’s one thing I’ve learned throughout my career, it’s this: people are capable of more than they sometimes believe.

I’ve spent years in the insurance industry wearing many different hats — agent, coach, manager, leader, and executive. Each role has taught me something different about performance, leadership, people, and what it really takes to succeed.

But when I look back over my career, the accomplishments that mean the most to me aren’t the titles I’ve held or the awards I’ve received. They’re the people. The agents I’ve coached. The leaders I’ve developed. The people who started out doubting themselves and eventually became top performers.

Behind every award is a person. Behind every Pinnacle trip is a story. Behind every plaque is a season of sacrifice, discipline, consistency, and determination.

I’ve been part of and contributed to award-winning AEP performance — including Pinnacle Presidents Club recognition — and I’ve had the honor of developing agents and leaders who went on to achieve recognition and milestones of their own. I’m proud of those accomplishments, but even more proud to have played a part in helping someone get there.

That’s what led me to this next chapter: AEP Performance Coaching & Consulting. I genuinely believe I’ve been given a gift for developing, encouraging, and empowering people — and I feel called to use it in a bigger way.

My mission is simple: to help as many people as possible perform at their highest level throughout AEP.

Whether you’re an agent trying to reach the next level, a leader trying to build a stronger team, or an organization looking for support during one of the most demanding times of the year — I want to help.

Coaching grounded in the work

The numbers tell a story. I help you act on it.

AEP creates a unique set of challenges for sales professionals and the leaders responsible for their performance. More activity is not always the answer.

My work connects frontline sales execution with leadership strategy and organizational performance—identifying where the breakdown is occurring, then building a focused plan to improve it.

Experience across the AEP sales environment means actionable guidance from both sides of the desk.

Annual Enrollment Period

Oct

15

Dec

7

Three ways to work together

Performance support at every level for AEP.

01

Agent Performance

Turn activity into production.

One-on-one coaching that sharpens the skills and behaviors directly influencing AEP results.

Mindset · Dials · Objections · Conversion · Positioning · Retention

Book A Discovery Call
02

Leadership Performance

Turn data into leadership action.

Practical coaching for leaders who need to translate KPI's into accountability, development, and team performance.

KPI's · Coaching · Accountability · Productivity · Team Performance

Book A Discovery Call
03

Organizational Consulting

Turn performance gaps into solutions.

Customized AEP readiness, diagnostics, and troubleshooting for carriers, agencies, call centers, and sales organizations.

Readiness · Diagnostics · Process · Execution · Optimization

Book A Discovery Call

Contact

Start the conversation.

Leave your details and a note about what you're working toward. I'll review your message personally and reach out to schedule a call.

Every message is reviewed personally

We'll reach out to schedule your call

Book a consultation

Let’s identify the challenge and build the right next step.

Pick a time on the calendar and we’ll spend 15 focused minutes on your AEP goals.

15-minute consultation

Book directly on the calendar

Ready when you are

Book your complimentary 15-minute discovery call.

You’ll be taken to the live calendar to choose the time that works best for you.

Book a 15-minute call